For Designers: Does Advertising Work?

Somehow I've managed to remain extremely busy so far this year, but — as far as I can tell — I'm an exception to the general rule.

Today I had an interesting conversation with a kitchen designer and cabinet showroom owner whom I know to be a very competent fellow. Somehow the talk led to me asking him if he ever advertised.

He said that he had spent $5,000 on advertising over the last six months, and the result was … nada. Not one quality lead.

We went on to agree that 99% of quality leads come from word-of-mouth referrals. You just have to get in the game, do quality work, and let time work for you.